does not reset the button "reply_markup"

import requests
u = 'https://api.telegram.org/bot6099477997:AAFfkjYrSllJvBZNaSaI4ONKVe15I14fCmE/sendPhoto?chat_id=5723097595&caption=Ваш текст&photo=https://telegra.ph/file/f635d88f33e3d348e6b2d.jpg&reply_markup={"inline_keyboard":[[{"text":"Кнопка","callback_data":"Баланс"}]]}'
print(requests.get(u).json())

ERROR:asyncio:Task exception was never retrieved
future: <Task finished name='Task-9' coro=<Dispatcher._process_polling_updates() done, defined at /home/tgshop/venv/lib/python3.10/site-packages/aiogram/dispatcher/dispatcher.py:407> exception=ValueError('Invalid format specifier')>
Traceback (most recent call last):
  File "/home/tgshop/venv/lib/python3.10/site-packages/aiogram/dispatcher/dispatcher.py", line 415, in _process_polling_updates
    for responses in itertools.chain.from_iterable(await self.process_updates(updates, fast)):
  File "/home/tgshop/venv/lib/python3.10/site-packages/aiogram/dispatcher/dispatcher.py", line 235, in process_updates
    return await asyncio.gather(*tasks)
  File "/home/tgshop/venv/lib/python3.10/site-packages/aiogram/dispatcher/handler.py", line 117, in notify
    response = await handler_obj.handler(*args, **partial_data)
  File "/home/tgshop/venv/lib/python3.10/site-packages/aiogram/dispatcher/dispatcher.py", line 256, in process_update
    return await self.message_handlers.notify(update.message)
  File "/home/tgshop/venv/lib/python3.10/site-packages/aiogram/dispatcher/handler.py", line 117, in notify
    response = await handler_obj.handler(*args, **partial_data)
  File "/home/tgshop/src/Ustart.py", line 748, in add_balance
    u = f'https://api.telegram.org/bot{tgbot.api_token}/sendPhoto?chat_id={user}&caption=Book&photo={ob_photo}&reply_markup=keyboard={"inline_keyboard":[[{"text":"LNFJ2M5wfb4Wykc1rQw9aJdiDnshCE6L7D","callback_data":"Баланс"}]]}'
ValueError: Invalid format specifier
ValueError: Invalid format specifier